Hauw Santosa , a Crystal Khatam Established the Crystal Business and Emphasized Professional Small Things

JAKARTA, Called name Hauw Santosa. Ya, a crystal khatam who is established the Crystal business. His age is 54 years old. Right now, he is a Director and CEO Plaza Crystal. He has 8,000 m2 business showroom. Like in Sudirman, Central Jakarta. It is full of well-known crystal products from Europe (Czech, Austria, Italy, France, Germany and Spain) and also the United States (US). It’s such as Swarovski, Bohemia, Schonbek, Chateau de Versailles and others.

It’s starting from gifts (displays and accessories) costing Rp 800,000/item, to chandeliers (many branched chandeliers) costing Rp 280 million/unit. Hauw, a friendly greeting of him, also sells classic style furniture from well-known brands. It’s from the same continent such as Soher, Angelo Cappelini, Stanley and Bob Mackie. Now Plaza Crystal has changed to Plaza Crystal and Furniture. Big family of Plaza Crystal and Furniture have as many furniture collections as crystal collections.

And, Hauw is not just a trader but an official agent for various crystal and furniture products. But, actually this is started from loving something. He loves beauty. He also likes to see historical buildings. Because of that, when he was studying in the Netherlands he often visited museums in Europe such as Mersailles and the Louvre (Paris). Also castles left by kings and nobles such as Louis XVI and Napoleon.

Everything was still standing upright, even the city monuments. Inside, the crystal chandeliers are a very important element. Then, he was interested to learn about crystal. So, he decided to major in informatics and international marketing at Delft University and The Hague. Architecture he learned self-taught. He also studied crystal and lamp in Czech. His decision is not without reason. He choosed Czech because a lot of things could be extracted from Czech.

Czech, formerly the name of the Kingdom of Bohemia. It which is now one of the most famous and oldest crystal chandelier brands still being produced in the world. So, in terms of materials, there are a lot of them, in terms of skills, the people are also the most skilled with crystals. Many crystal masters are Czech born. One of them is Daniel Swarovski, who is the number one crystal chandelier brand in the world.

It’s also Schonbek who moved to the US and became the number one crystal chandelier manufacturer there. At first he studied crystals from his official friends who visited Holland a lot. He drove them to the factories in Czech. Because he often delivered, he was known in Czech for a long time so that finally he got an agency. So, from the beginning, he was just an admirer. Then he was involved as a link in the crystal distribution chain to Indonesia.

Next and next, Hauw was also offered a scholarship to study further about crystal in the Czech Republic by Mr. Arnoz, a crystal expert and government adviser for business development and the crystal industry in the Czech Republic. He often went back and forth to Czech, almost 70 times. That was about 14 years ago. So that he reached the point of desire. He and his family builds cooperative synergy. Which one becoming the agent for this extraordinary product in Indonesia.

Now there are 30 products that are agented by Hauw and his family. Later, they dares himself to open showroom. First open in Kalibata as whole sellers (distributors). At that time there was no showroom. They opened his first showroom on Panglima Polim street, South Jakarta. Then, then just setting up in Mas Mansyur. They then thought and kept wanting not just a dream. Of course, because he was fascinated by old buildings in Europe, he wanted to make it happen here.

Thereupon, the location is in Mas Mansyur. So that it is easily accessible not only by Jakartans but also consumers from the regions. So, from the airport they can come here directly without having to go through Jenderal Sudirman street. Master architect and interior designer by Hauw. Then he formed an interior design and architectural team. He also invited two guest (architects) from Italy, Mr. Francisco and Roberto.

It has purpose to give directions. So that the interior design, the cornice decorations are truly based on literature so that from a proportional form, the philosophy is fulfilled, and from a calendar point of view it is also correct. European architecture has stages of development. As for the target market of his Plaza Crystal. All Indonesians who want their life to be one level better. The problem is how capable they are.

Therefore Hauw with his staff can talk about. Talking about Swarovski is clearly expensive. So they can offer Bohemia or Versailles. It’s moderately priced. Nevertheless his Plaza Crystal clients just keep pouring in. Even clients continue to grow. Until now Plaza Crystal carry more than 80 prestigious brands from all over the world to quench our valuable clients. Their strength is in the commitment to satisfying and creating an unforgettable experience for the most demanding clients.

Unforgettable, of course taking both in its home headquarter in Indonesia and internationally. Its projects varied. Starting from private luxury residences, villas, hotels, commercial spaces, religious buildings and even shopping malls. Besides that, Hauw and his staff always attempt to understand that each individual have varied needsthat recognizes quality, reliability, skill, and originality. 

This business is growing and growing. Hauw’s important role as a leader cannot be separated from it all. Including him who really emphasizes being professional. Afterward, he also rely on God. His mission is always in line with God’s mission. Because God’s mission is his mission too. His mission is simple. Namely to go and preach the word of God. He and also his staff must make a breakthrough, of course with prayer.

No less important for Hauw, in everyday life also need a strategy. The intended strategy is of course with a scale of priorities. The reason is that he and all of God’s children must know the strategy to convey the good news to the ends of the world. It can be done with small things. Gratitude has always been a mainstay for him and his staff to continue forging close bonds with clients. Because, according to him, there is no meaning without everyone’s cooperation, prayers and support.